The Grumpy Baker (2020)

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~~Archive~~

The Grumpy Baker

Branding

2020

THE GRUMPY BAKER is a Danang (Vietnam) based bar/bistro that serves brunch in the morning and transforms into a chill and cozy bar at night. Established in 2020 by a cross-cultural group of friends, the quad blends culinary aspects of Vietnamese and Western culture.

Located in one of the most tourist-attractive cities of Vietnam, it is important to make THE GRUMPY BAKER visual identity stand out hence the combination of imperfect illustrations and typeface combination.

Featured on Behance: Branding & Illustrator